Loowatt: the Big Idea at Observer Ethical Awards 2013

We are honoured to have received the Big Idea award at this year’s Observer Ethical Awards. The category, sponsored by National Grid, aimed to reward initiatives that have the potential to generate genuine change with world-changing concepts and a sustainable ethos.

The event held at the beautiful One Marylebone venue provided a rich mix of inspiring individuals and companies that are creating social and environmental impact with their work.

Lenny Henry’s speech moved the audience, when presented the Lifetime Achievement Award. Henry has been tirelessly campaigning in developing nations since the Eighties on behalf of Comic Relief.

Equally compelling is the work of the Pakistani teenager Malala Yousafzai, who was awarded the International Campaigner of the Year Award. Malala was shot by Taliban gunmen after she became an advocate for woman’s education. Now recovered, she lives in the UK where she carries on campaigning.

Also impossible not to feel moved by the Unsung Local Hero Francis McCrickard, who was secretly named by his daughter.

ColaLife won Best Product of the Year for their innovative use of space in Coca-cola crates, using its distribution channels in developing countries to enable products such as oral rehydration salts and zinc supplements to use those routes.

This award gave us a fantastic opportunity to meet great people and present our work, currently in trials in Africa, to an UK audience. A full summary of the event and the winners will be published in the Observer magazine on the 16th June 2013.

To find out more about the Observer Ethical Awards and their sponsors and supporters please visit the Awards page.

Fernanda Costa